The Evolution of KOL Marketing in Web3

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2026-07-22 14:01:30 -

The way blockchain projects market themselves has changed dramatically over the past few years. In the early days of crypto, projects often relied on a handful of popular influencers to create excitement around token launches. A single tweet or YouTube video from a well-known personality could drive thousands of users to a project overnight. Today, the Web3 ecosystem is far more competitive and...

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