When Should a Web3 Project Start KOL Marketing?

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2026-07-23 14:26:30 -

One of the most common misconceptions among Web3 founders is that KOL marketing should begin only when the product is ready or the token launch is around the corner. In reality, waiting until the last minute often means missing valuable opportunities to build awareness and community momentum. The most successful blockchain projects don't treat KOL marketing as a launch-day activity. Instead,...

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